Chef-Completing-OptThe Gluten Free Market

Gluten Free is Big Business

By knowing the facts, you can create a new
expanding profit center for your business.

• The gluten free market is the largest growing market in the food industry.
• The Wall Street Journal Estimates the market for gluten free food at $2.6 billion/year.
• 1500 chefs participating in the National Restaurant Association’s Hottest Menu Trends are paying attention to this market.

• NRA 2013 What’s Hot Chef Survey

 #3 Healthful Kids Meals
 #5 Children’s Nutrition
 #8 Gluten Free Cuisine
 #12 Non-wheat noodles/pasta (e.g. quinoa, rice, buckwheat)
 #16 Health/nutrition

• Food Dec 3, 2012

 Package Facts claims that the market is growing “even faster than anticipated”, and is set to reach 6.5 Billion in 2017.
 18% of the population is buying gluten free according to Package Facts.
 SPINS Data reflects a 19% increase in gluten free sales Jan-Sept 2012.
 Package Facts also reported compound annual growth sales for gluten free products in the US retail market 2008-2012 is approaching 28%.
 Mintel Data shows that the number of new product launches featuring gluten free claims rose from 600 in 2007 to more than 1,600 in 2011.

• Demand for gluten free products at restaurants is growing exponentially because only 3-5% of celiac patients have been diagnosed. 95% of Celiac patients do not even know they are Celiac. With the growing awareness presently in the market, more people are expected to try gluten free due to the tremendous amount of gastrointestinal problems people are facing.

• Additionally there is a new condition being diagnosed with increased frequency: Non-Celiac gluten sensitivity. It is estimated that 15-20% of the population is Non-Celiac Gluten Sensitive or Gluten Intolerant.
Nation’s Restaurant News

• Online restaurant ordering service GrubHub reports that takeout orders for gluten free items grew by nearly 60% between April 2012 and May 2013.
• Women are 50% more likely to order gluten free.
• NPD consumer research firm reported that 28% of adults 18 and older are avoiding gluten.
• Nationally, according to GrubHub 4% of all takeout restaurants offer at least one gluten free item.

National Restaurant Chains that offer gluten free.

• Magiano’s Little Italy: will make 90% of their meals gluten free upon request.
• Olive Garden
• Domino’s Pizza
• P.F. Chang’s China Bistro
• Fresh Brothers
• Chuck E. Cheese’s
• Chevys Fresh Mex
• Noodles & Company
• Dunkin’ Donuts’: now offering one donut and one muffin.
• Subway: presently beta testing a gluten free bun and brownie.

Most frequently ordered gluten-free items.

1. Pizza
2. Wraps/sandwiches/Panini
3. Salad
4. Burgers
5. Pad Thai
6. Pasta
7. Bread
8. Cake

The Pasta House Co. Gluten Free Profit Center

• 28% of the population is buying gluten free in the retail markets.

• Restaurants are not capturing this market segments primarily because the gluten free products on the market available to food service have poor cooking qualities and do not match the taste and consistency of regular pasta.

• The St. Louis Population that is 18 and over is 235,447.

• 65, 925 people in your market are active gluten free customers. These potential customers, plus their families in the St. Louis area are without a good gluten free restaurant option.

• People rarely dine alone…double the active gluten free population…you have 131,850 potential customers that are making their food choices based on the quality and availability of gluten free dishes.

• Families that have one or more gluten free members find it difficult to dine in an establishment that does not offer a variety of gluten free items. On these days you are not only losing the gluten free family member…you are losing an entire family that wants to eat at your restaurant, but either cannot or will not.